"The greatest ambition is to make the truth popular. We need the most useful ideas to learn all the arts of populism. It may be idiotic and lamentable that this is what human nature tends to be like. But since it is what human nature tends to be like, rejecting it is not a useful option. Anyone who seeks to protect the truth from vulgarization is, in effect (though with noble intentions), guaranteeing that it cannot be powerful in the world.
"What we haven’t quite seen as yet is the union of two big strategies which have generally been thought to be opposed: devotion to the truth and devotion to popularity. Cracking that problem would save the world."
It pains me to even think this, but should we be selling the truth like a Kardashian?
It might just work.