Ramsay died last week climbing the Swiss side of the Matterhorn when she was struck by lightning.
The story by Cindy Boren is well written.
The photo, or rather the use or placement of the photo.
In and of itself, it's an excellent companion to the article, capturing the joy Ramsay felt after conquering Pico de Orizaba in Mexico in November.
But the photo was reduced and run next to the story on the main Post web page.
I suspect I was not alone in thinking it was of Ramsay falling to her death. And even if it had been run larger, I imagine many would still think the same.
(Ramsay is largely in the shade, so one has to spend a bit of time understanding what is really going on.
It's not the cutline, which does a good job in putting the photo in context.
It's the picture.
Whether as cheap clickbait or insensitivity, it's wrong.
The photo should not have been minimized -- and not used as the lead photo atop the story.
As good as it is, it is misleading, if not disturbing, when used as the first photo.
Instead it should have been used later in the story, perhaps with an introductory line or two to set the stage.
Even better, why not use it at the end, working as a visual cap quote to summarize what drove an extraordinary women -- and loss we all feel at her death.