But sadly, Trump, Dallas Cowboys' owner Jerry Jones and others unable to think beyond the kiddie pool have hijacked the protest and have successfully portrayed these athletes with a conscience as haters of America.
But the protesters can retake control:
The most obvious path would be to use the refusal by not only the NFL, but also college, high school and even youth leagues to do anything significant about injuries, particularly brain damage.
Such things as "concussion protocols" are simply public relations stunts that are wide open to abuse and continued irreparable damage.
Perhaps such a widespread challenge to the root of Big Football is too much, at least initially.
The how about a narrower focus?
Make the use of the racist "Redskin" team name, as in Washington Redskins, another part of the anthem dissent.
This can also take in other professional and college sports -- all of which include various versions of labels offensive to America's first peoples.
Either way, retain the original focus on the overwhelming mistreatment of African-Americans.
But broaden it to include a grievance shared by most Native Americans -- and another that confronts the very loathsome billion-dollars choke hold that Big Football has on millions of young men -- mostly black men in the upper tiers of the sport -- who sacrifice their very lives for the enrichment of toads such as Jerry Jones.